Unveiling fflow: Revolutionising Resource Planning with Sarah Eggleston
This episode of the WellFounder Podcast features Sarah Eggleston, founder of fflow, discussing her resource planning tool designed specifically for agencies to streamline operations and eliminate data silos.
📚 What You'll Learn:
Sarah's journey from IBM developer to founding fflow after experiencing frustrations with disconnected software systems. [01:30]
How Flow solves the "data debt" problem by providing a single source of truth for agency resource planning. [03:20]
fflow’s current startup stage and bootstrapped development approach with MVP features now live. [04:45]
The challenges of customer acquisition and onboarding for a new SaaS product targeting busy agency owners. [07:30]
How fflow’s template feature helps agencies that perform similar services for multiple clients. [09:15]
The SEO and marketing challenges for a new resource planning tool in a crowded market. [11:00]
Pricing structure: free forever for teams of two, $7-9 per user for larger teams, with flexible enterprise options. [13:30]
💠Key Quotes:
"When you've got lots of information in lots of different places, that's the thing I wanted to solve."
"Don't spend money unless you absolutely have to. Bootstrapping is really hard, but it's kind of a superpower in a quiet way."
"We're always happy to take your spreadsheet and do some uploading of the data and that kind of thing."
