Mastering LinkedIn Ads with Brenton Thomas

This episode of the WellFounder Podcast features Brenton Thomas, founder of Twibi Agency, sharing insights on paid advertising strategies and how their focused approach helps businesses generate quality leads and revenue.

📚 What You'll Learn:

• Brenton's journey from corporate to agency life and how Twibi Agency was born. [01:15]

• The story behind the unique "Twibi" name derived from Brenton's initials. [02:30]

• How Twibi specializes in paid advertising with 80% focus on Google, Facebook, and LinkedIn ads. [03:45]

• Why Facebook ads often fall short for B2B SaaS but work well for WordPress plugin companies. [05:30]

• The importance of nurturing leads over 6-8 months, especially for high-value B2B products. [08:15]

• Strategic approaches to LinkedIn ad targeting and building effective remarketing audiences. [11:20]

• Typical pricing structure: $1,000 audit, $1,000 monthly management (up to $10k ad spend). [13:45]

💭 Key Quotes:

• "Our focus with every client is always revenue or leads. That's what most companies are actually looking for."

• "I don't think people are in the mood when they're scrolling on their feed to sign up for a free consultation for SaaS."

• "If you can get a hundred dollars cost per lead with the right title at the right company, in my experience, that's pretty solid."

• "I take it very personally... up at one in the morning working on their ad accounts, getting back to them quickly."

🔗 Get in Touch with Twibi Agency:

• Visit their website: twibiagency.com