The Power Of Agency Folk With Michael Murdoch

Written By xavi umeh

This episode of the Well Founder Podcast features Michael Murdoch, founder of Agency Folk, discussing his community for agency leaders focused on connection, collaboration, and celebration.

📚 What You'll Learn:

  • Michael's background in the agency world. [01:45]

  • How Agency Folk was born from post-pandemic isolation, providing a space for agency owners to connect. [03:15]

  • The three pillars of Agency Folk: connection, collaboration, and celebration for agency leaders. [05:30]

  • Why smaller, intimate gatherings (30-50 people max) provide more meaningful connections than large conferences. [10:45]

  • Different event formats, including mastermind lunches/dinners, gatherings (mini-conferences), and informal networking. [12:30]

  • How niching down helps agencies generate more referrals and collaborate without competing. [08:00]

  • The recently launched operations-focused community for agency ops directors and managers. [15:30]

  • Affordable pricing structure with most online events being free and in-person events ranging from £50-150. [18:40]

  • Future plans including city expansion, possible membership model, and accelerator programs. [20:15]

💭 Key Quotes:

  • "I put a message out on LinkedIn in September 2022, slightly frustrated about working remotely, not going to events because of the pandemic... feeling a bit isolated, feeling lonely as a business owner, even though I worked with a team."

  • "The more niche an agency can get, the better because they'll be known for something and people will start referring them work."

  • "Start hosting your own events. Be the connector, be the person that brings everyone together. Get on stage - your own stage or other people's stage - and stand out a lot more."

🔗 Get in Touch with Agency Folk:

xavi umeh
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