Interview-Based Content: The Easiest Way To Consistently Create LinkedIn Content
When I used to run a podcast agency, I pitched a founder on starting one.
He gave me the classic response: "Not ready yet. Maybe in a few months."
I made a note to follow up and moved on.
A few months later, I was scrolling LinkedIn and saw a post from that exact founder—announcing the launch of his new podcast. Produced by another agency.
Not going to lie: it stung.
He wasn't lying when he told me "not now." It was just that when he was finally ready, I wasn't top of mind.
The other agency didn’t win because they were radically better than me. They won because they were just there, in his feed, with the right offer at the right time.
That experience taught me a critical lesson: Staying top of mind isn't optional. It's the whole game.
And LinkedIn is the best place to do it—because your prospects, investors, and future hires are already spending time there.
Staying Consistent on LinkedIn Is Hard
The problem is, showing up consistently on LinkedIn is hard—especially when you're busy running a company.
Many founders try to use AI to fill the gap.
But it’s often obvious when AI has generated a post. The tone is off, the phrasing is too smooth, and it says nothing anyone would actually say out loud.
That kind of generic content doesn't build authority. If anything, it quietly erodes it.
That’s where interview-based content comes in.
What Is Interview-Based Content?
Interview-based content is built around short conversations with experts—in this case, you, the founder.
Instead of opening a blank document and trying to come up with something worth posting, you simply talk through what you already know. The writing happens afterward, built directly from what you actually said.
In short: It turns your expertise into LinkedIn content—without asking you to become a full-time content creator.
5 Reasons I Recommend Interview-Based Content to Busy Founders
1. It Gets Rid Of Writer’s Block
Writing requires you to think, structure, and find the words all at once while staring at a blinking cursor. Talking only requires you to think. A good interviewer handles the structure and asks the right questions; you answer like you would in a normal conversation.
2. One Call Becomes Weeks of Posts
A single 20–30 minute conversation covers enough ground for weeks of content—a story here, a hot take there, a lesson learned in one answer. You show up once and walk away with a content backlog.
3. It Sounds Like You, Not Like AI
LinkedIn is filling up with posts that all sound the same—polished, generic, and obviously prompted.
A transcript of you actually talking has your natural phrasing, your tempo, and your specific way of explaining things. It reads as human because it is human.
4. It Builds Authority While You're Just Being Yourself
You don't have to perform "thought leadership."
You answer questions about things you already know—your industry, your product, your mistakes. The authority comes from your lived experience, not your writing skills.
5. It's Repeatable Without Burning You Out
Writing from scratch every week is a habit most founders can't sustain.
A recurring 30-minute conversation is easy to block out on a calendar because it has a clear start, an end, and someone else is driving it.
How It Works
Here’s the whole process in four simple steps:
Pick a relevant topic: Choose a lesson from building your company, a hot take on your industry, or a mistake you made and what you learned.
Get interviewed: Someone asks you questions about it for 20–30 minutes. You just talk, the way you would to a curious friend.
Turn it into multiformat content: That single conversation gets repurposed into standalone LinkedIn posts (and other formats where useful).
Schedule it out: Space the posts out over the coming weeks so you maintain a steady, ongoing presence without a single gap.
One conversation. Weeks of content. No blank page.
The Bottom Line
I didn't figure this out by being clever — I figured it out by losing deals to agencies who showed up on LinkedIn while I was busy writing (or not writing) my next post.
You don't need to become a better writer to show up consistently. You need a format that gets what's already in your head out into the world without you having to sit down and write it yourself.
That's what interview-based content does for me — it turns talking, something I'm already good at, into a content engine that keeps me top of mind with prospects on LinkedIn.
Over to You
Make a list of five topics you could speak about for 20 minutes without any prep—things that would make a prospect think, "This person really knows their stuff."
A lesson from a deal you lost.
Your take on where your industry is headed.
A mistake you made in Year 1.
Pick the topic that excites you most, and get someone on your team to interview you about it this week.
You'll be surprised how much usable content comes out of a single 20-minute chat.
Ready to Turn Your Next Conversation Into Weeks of Content?
[Book a free demo] and see how a single interview becomes your entire LinkedIn content plan for the month.
