How to Build a Sustainable Coaching Business Without Constant Client Hunting With Susanne Madsen
This episode of the Ace Coach podcast features Susanne Madsen, author of the new audiobook 'How to Do the Inner Work' and a transformational coach who made the bold transition from corporate project management to professional coaching.
Unlike many coaches who gradually shift into the field, Susanne experienced a pivotal leadership moment that completely transformed her perspective on human potential and emotional intelligence.
Her unique background in corporate project management gives her a structured, results-oriented approach to coaching that helps clients break through self-sabotaging patterns and achieve lasting transformation.
Susanne specializes in helping professionals do the deep inner work necessary for authentic leadership and personal growth, with a particular focus on identifying and dismantling the unconscious patterns that keep people stuck.
📚 What We Talk About:
01:39 Her Background and journey from corporate project manager to transformational coach
03:31 What drove her to leave the corporate world behind
06:28 Her approach to helping clients break through barriers
23:31 How to create win-win professional relationships
22:25 Practical strategies for new coaches
29:03 Essential advice for those starting their coaching journey
💭 Key Quotes:
The inner work isn't just about feeling better - it's about becoming who you're truly meant to be as a leader.
Self-sabotage is just protection that's outlived its usefulness.
Trust isn't given - it's co-created through consistent presence and non-judgment.
The most powerful transformations happen when we stop trying to fix ourselves and start understanding ourselves."
Strategy without self-belief is just wishful thinking, but self-belief without strategy is just hope.
Your biggest breakthrough is often hiding behind your biggest fear.
🔗 Connect With Our Guest:
Audiobook: How to Do the Inner Work' by Susanne Madsen
Website: www.susannemadsen.co.uk
