How To Become More Visible With Kelly Drewett

Written By xavi umeh

Struggling to get found online as a coach?

Kelly Drewett has been building websites since before most people knew what the internet was—28 years to be exact.

Starting as a high school dropout learning HTML with a program called "Hot Metal," she's now helping coaches navigate the complex world of online visibility in an age where social media dominance makes many think websites are dead.

In this episode of the Ace Coach podcast, she reveals why your website is still your digital domain, how Google's algorithm has evolved to scrape social platforms, and why the simple act of setting up Google My Business could be the easiest win you're ignoring.

📚 What We Talk About:

  • 01:32 Kelly's Journey into Web Design - From high school dropout to 28-year web veteran, starting with Hot Metal and Macromedia Flash in the early internet days

  • 04:33 The Evolution of Websites - How websites have survived WordPress threats and social media dominance to remain essential

  • 06:36 Importance of Online Visibility - Why your website remains your digital domain while social platforms create barriers for non-users

  • 11:10 Tips for Coaches to Improve Visibility - The five essential steps every coach needs to take, starting with NAP consistency across all platforms

  • 15:14 SEO Strategies and Tools - Why "executive coach" is too competitive and how to find your niche phrases that actually rank

  • 16:41 Content Creation: Blogs and Videos - Why blogs supported by video are crucial for both search engines and AI scrapers like ChatGPT

  • 19:38 Leveraging Google My Business - The easiest win most coaches are missing, plus how to get reviews that mention industry terms

  • 21:30 Social Media and Consistency - How LinkedIn articles can outrank your website and why consistency across platforms builds trust

  • 25:34 The Power of Reddit - Why the platform is climbing search rankings and how to build communities without looking spammy

💭 Key Quotes:

  • "A website is your domain. It's the one place that you put your content online that people can read and pick up."

  • "If someone searches for your business and only finds your Facebook page, but they're not on Facebook, they can't find your content or contact details."

  • "You need to be consistent across the net—even an ampersand written incorrectly will make search engines think you're different companies."

  • "It would be very difficult to rank well for 'executive coach' because it's such a sought-after term. You have to be a bit clever about it."

  • "We find these little gems where there are thousands of searches for a phrase but no one's tried to rank for it."

  • "Reddit is coming up in search rankings now because it's peer-to-peer trusted information."

  • "If you are making sure you're being helpful, interesting, creative, and using your own vibe, you're going to be more visible online and enjoy it more."

🔗 Connect With Our Guest:

xavi umeh
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