Transitioning Away from Sales With Brian Kerlin
In this insightful conversation, Brian Kerlin, founder and CEO of Optitude, shares how his company helps first-time founders break free from being the bottleneck in their sales processes.
Drawing from his decades of sales experience and inspiration from his entrepreneur wife, Brian explains Optitude's unique approach to helping founders scale beyond personal selling.
👤 About Brian:
Brian Kerlin is the founder and CEO of Optitude, a Denver-based consultancy he established in 2018. With over two decades of sales experience ranging from door-to-door sales to managing international teams, Brian brings deep expertise to helping founders scale their businesses.
His journey to founding Optitude was inspired by his wife's entrepreneurial challenges in growing her interior design firm. As an active mentor in Denver's startup ecosystem, Brian noticed a recurring pattern: founders becoming bottlenecks in their own sales processes.
This observation, combined with his extensive sales background, led him to create Optitude to help first-time founders break through these growth barriers.
📚 What You’ll Learn:
Introducing Optitude's mission and Brian's story [00:58]
The Inside Up Principle framework explained [05:44]
How founders become sales bottlenecks [07:32]
Transitioning from founder-led sales [11:37]
The importance of documentation and systematising sales processes [15:45]
Closing advice for founders [20:23]
🔗 Resources Mentioned:
Unlock Your B2B Growth Potential with Optitude's Quickstart Training
Connect with Brian on LinkedIn.
Visit his website