Mastering Profit On Ad Spend With Chris Avery

Written By xavi umeh

This episode of The WellFounder Podcast features Chris Avery, co-founder of JudeLuxe, discussing the critical difference between ROAS (Return on Ad Spend) and POAS (Profit on Ad Spend) and why most e-commerce brands are celebrating revenue numbers while secretly going broke.

📚 What You'll Learn:

  • Challenges in the Advertising Industry. [02:14]

  • The evolution of Google Ads and the agency role. [05:20]

  • Insights on the E-commerce and dropshipping landscape. [12:06]

  • Introduction to POAS (Profit on Ad Spend). [15:51]

  • The Pitfalls of ROAS for Bootstrapped Businesses. [25:29]

  • Why POAS is a Better Metric. [28:21]

💭 Key Quotes:

  • ROAS for me is like a swear word, right? It's like whenever someone says that, it makes my ears hurt.

  • You can't afford to buy growth if you're not funded for it.

  • If you scale based purely on ROAS, you might be scaling the wrong numbers

  • Stop giving every conversion the same value.

  • Product feed neglect is probably, along with ROAS, one of my swear words when it comes to ecommerce marketing.

🔗 Connect with Chris:

xavi umeh
Next

The Power Of DISC Profiling For Founders With Matt Busby