Mastering Profit On Ad Spend With Chris Avery
This episode of The WellFounder Podcast features Chris Avery, co-founder of JudeLuxe, discussing the critical difference between ROAS (Return on Ad Spend) and POAS (Profit on Ad Spend) and why most e-commerce brands are celebrating revenue numbers while secretly going broke.
📚 What You'll Learn:
Challenges in the Advertising Industry. [02:14]
The evolution of Google Ads and the agency role. [05:20]
Insights on the E-commerce and dropshipping landscape. [12:06]
Introduction to POAS (Profit on Ad Spend). [15:51]
The Pitfalls of ROAS for Bootstrapped Businesses. [25:29]
Why POAS is a Better Metric. [28:21]
💠Key Quotes:
ROAS for me is like a swear word, right? It's like whenever someone says that, it makes my ears hurt.
You can't afford to buy growth if you're not funded for it.
If you scale based purely on ROAS, you might be scaling the wrong numbers
Stop giving every conversion the same value.
Product feed neglect is probably, along with ROAS, one of my swear words when it comes to ecommerce marketing.
🔗 Connect with Chris:
Learn more about: JudeLuxe.
Connect with Chris on LinkedIn.