Integrating Psychology in Marketing With Rachel Lopez
This episode of The WellFounder Podcast features Rachel Lopez, founder of Psyched Branding, discussing her unique approach to brand marketing that combines psychology principles with audience-focused strategies to create authentic community connections.
📚 What You'll Learn:
How Rachel's background in psychology led to the creation of Psyched Branding, applying psychological principles to marketing strategies. [00:54]
The importance of deeply understanding your audience before creating content—studying comments, pain points, and community needs. [03:20]
Why the Psyched Branding team immerses themselves in a client's audience for a full month before posting any content. [04:45]
How focusing on authentic connection rather than viral content leads to better conversion rates and brand loyalty. [06:30]
The value of responding thoughtfully to audience comments and creating genuine two-way communication. [09:15]
Why finding where your audience naturally congregates (Facebook groups, Reddit, etc.) is crucial for effective marketing. [12:00]
How successful content strategies must be built around psychological triggers, not just demographic data. [14:45]
💠Key Quotes:
"Social media shouldn't be just you putting out content. It really should be that two-way conversation between you and your audience."
"The moment they feel that connection with the brand, that's your key to success because you earned that client."
"Put yourself in the shoes of your audience and think, what would I do if I needed to seek help for it?"
"Consistency is important when done right—not just consistency of 'let me struggle to put up something today.'"
