Elevating Your Brand With Lea Woodford
This episode of The WellFounder Podcast, we're joined by Leah Woodford, a "recovering media personality" and luxury media entrepreneur, to explore the power of print media in the digital age and building high-end brand relationships.
📚 What You'll Learn:
Leah's journey from traditional media to founding multiple companies, including Legacy Jets and luxury media brands.[02:15]
Why print magazines still hold unique prestige in today's digital world. [08:30]
The strategic value of magazine publishing as a relationship-building and lead generation tool. [11:45]
How to approach and work with A-list celebrities and thought leaders. [15:20]
The process of creating content for high-net-worth audiences. [18:30]
Why targeting luxury clients can lead to better business relationships. [22:45]
The importance of brand elevation in attracting premium clients. [25:15]
💭 Key Quotes:
"Print isn't dead. Technology changed, and you can have a digital and print magazine."
"People are not buying you. They're not buying your product or service. They're borrowing your belief in yourself." - Ed Milat
"The more you develop a really great brand, the less sales reluctance you face."
🌐 Where to Find Leah:
