Case Study: How Leyla Okhai's DiverseMinds Podcast Became a Cornerstone of the Mental Health Space
Client: Leyla Okhai, Founder of DiverseMinds
Challenge:
Leyla Okhai, a champion for mental health and diversity, wanted to create a platform that would amplify important conversations, connect with decision-makers, and build authority in her field.
With limited time to manage production logistics, she needed a reliable partner to handle the technical side of podcasting while she focused on content and impact.
Solution:
Leyla partnered with 45Fusion to launch and sustain the DiverseMinds Podcast, a show dedicated to exploring mental health topics, fostering inclusion, and providing actionable advice for businesses and individuals. Over five years, our team handled:
End-to-end podcast production including audio editing and episode publishing.
Custom show graphics to reflect the podcast’s branding and mission.
Strategic guest booking to feature over 100 decision-makers and thought leaders.
Repurposing episodes into social media content to maximise reach.
Comprehensive reporting on listener engagement and growth.
Longevity and Consistency:
Over 5 years, the DiverseMinds Podcast released 250+ episodes, becoming a trusted resource in the mental health space.
Expanding Influence:
Leyla interviewed 100+ decision-makers, establishing relationships with key stakeholders in her industry.
Listener Reach:
The show amassed 41,573 downloads, with listeners praising its relevance, depth, and actionable advice.
Business Growth and Impact:
The podcast positioned Leyla as a leading voice in mental health advocacy, attracting opportunities for collaboration, speaking engagements, and consultancy work.
