How to consistently book more sales calls with email marketing
Are you tired of struggling to book sales calls for your consulting firm? You're not alone.
Many businesses face this challenge, and it’s usually because they don’t have a reliable and proactive system to turn cold prospects into sales calls.
But there's a solution that can transform your lead generation efforts.
Enter the Email2Call strategy – a simple yet powerful approach we've developed to consistently book more consulting calls for our business and our clients.
In this comprehensive guide, we'll dive deep into this strategy, showing you how to harness the power of email newsletters to turn cold prospects into eager sales call participants.
Whether you're a seasoned consultant or just starting out, this beginner-friendly guide will equip you with the tools and knowledge you need to supercharge your sales pipeline.
Understanding the Email2Call Strategy
So, what exactly is the Email2Call strategy?
At its core, it's an outreach technique that leverages branded email newsletters to transform cold prospects into warm leads ready for sales calls.
The secret sauce?
Providing valuable content that teaches your subscribers how to solve the very problems you're an expert at addressing.
By consistently delivering high-quality, problem-solving content, you position yourself as a trusted authority in your field.
Then, for those who prefer not to tackle these challenges alone, you offer your expert assistance – opening the door to more sales calls and potential clients.
This approach isn't just about selling; it's about building relationships, demonstrating value, and creating opportunities for meaningful conversations with your ideal prospects.
Why Email Marketing Is Your Secret Weapon
You might be wondering, "Why focus on email marketing when there are so many other marketing channels available?"
Great question!
Let's explore six compelling reasons why email marketing is your ticket to booking more sales calls:
Universal Reach: In today's digital age, virtually everyone has an email address. This universal accessibility means you can connect with a vast audience, regardless of their preferred social media platforms or online habits.
Direct Communication: Unlike social media, where algorithms can limit your reach, email allows for direct, unfiltered communication with your prospects. Your message lands straight in their inbox, increasing the chances of engagement.
Easy Performance Tracking: Most email marketing platforms offer robust analytics tools. You can easily monitor open rates, click-through rates, and other key metrics, allowing you to refine your approach continually.
Automation Capabilities: With email marketing tools, you can automate content delivery, set up drip campaigns, and personalize your outreach at scale. This efficiency frees up your time to focus on other aspects of your business.
Cost-Effective Marketing: Compared to other marketing channels like paid social, print or television, email marketing is incredibly cost-effective. It offers a high return on investment, making it ideal for businesses of all sizes.
Personalization Potential: Email allows for sophisticated segmentation and personalization. You can tailor your content to specific audience segments, increasing relevance and engagement.
By leveraging these benefits, you'll be well-positioned to turn your email newsletter into a powerful sales call booking machine.
How to Implement the Email2Call Strategy: A 7-Step Strategy
Now that we've covered the 'why,' let's dive into the 'how.' The Email2Call strategy is a straightforward process that, when executed consistently, can yield impressive results.
Here's a comprehensive 7-step plan to get you started:
Step 1: Create a Plan
The planning phase lays the foundation for your entire strategy. After all, failing to plan is planning to fail, right?
Start by identifying your ideal prospect profile and defining the key problems you solve for them.
Develop a content calendar outlining topics for at least three months, and set clear goals for subscriber growth and sales call bookings.
Step 2: Set Up Your Tools
Having the right tools in place will streamline your efforts and go a long way towards the success of this strategy.
Make sure to choose an email marketing platform that works for your business, like Mailchimp or ConvertKit, and properly set it up for your newsletter.
You also want to create a landing page for newsletter sign-ups and implement tracking tools to monitor performance.
Step 3: Create Content
Develop a series of valuable, educational emails that teach subscribers how to solve the very problems you're an expert at addressing.
You could also include how-to guides, case studies, and industry insights to help build trust and credibility with your subscribers.
Ensure each piece of content has a call-to-action (CTA) at the end that invites subscribers to book a sales call with you if they need assistance.
Step 4: Invite Subscribers
Launch an outreach campaign to cold prospects, crafting compelling invitation emails that highlight the benefits of your newsletter.
Use an "irresistible lead magnet" to incentivise prospects and boost subscriptions to your newsletter.
You can also leverage social media and your website to promote your newsletter.
Step 5: Send Content
Once you get your first set of subscribers, start sending them the valuable content you created in step 3. Stick to a consistent sending schedule that your subscribers can anticipate, whether weekly, bi-weekly, or monthly.
Focus on delivering valuable insights, tips, and industry trends in every newsletter to position yourself as a trusted advisor.
A good tip is to monitor engagement metrics closely, paying attention to open rates, click-through rates, and which topics generate the most interest.
Use this data to refine your content strategy over time, creating more of what resonates with your audience.
Step 6: Book Calls
Reach out personally to highly engaged subscribers, referencing specific content they've interacted with to demonstrate your attention to their interests.
Include clear, compelling calls-to-action (CTAs) for booking sales calls in relevant emails, making the transition from reader to potential client as smooth as possible.
Consider creating a dedicated landing page for call bookings that reiterates the value of the call and simplifies the booking process.
Remember, the goal is to make this step feel like a natural progression in the relationship you've been building through your newsletter.
Step 7: Analyze and Optimize
Finally, optimize your newsletter by regularly reviewing its performance and testing different subject lines, content types, and sending times.
You can also remove inactive subscribers to maintain a healthy list and continuously refine your approach based on data and feedback.
This ongoing optimization will help you improve results over time.
By following these steps, you'll create a robust foundation for your Email2Call strategy, setting yourself up for long-term success in booking more sales calls.
Real-World Results: An Email2Call Case Study
Title: From Strategy to Success: Our Journey Subtitle: How We Booked 5-10 Sales Calls Per Month
To illustrate the power of the Email2Call strategy, let's look at how we implemented it in our own business:
Background:
We started with a list of 1,000 cold prospects in the SaaS industry
Our goal was to increase our monthly sales calls from 2-3 to 10+
Implementation:
We created a weekly newsletter focused on SaaS growth strategies
Our content mix included industry trends, case studies, and actionable tips
We invited prospects to subscribe, highlighting the exclusive insights they'd receive
Results:
Within 3 months, we had 250 active subscribers
Our average open rate was 25%, with a click-through rate of 5%
By month 4, we were consistently booking 5-7 sales calls per month
By month 6, this increased to 8-10 calls per month
Key Takeaways:
Consistency was crucial – we never missed a weekly send
Personalized follow-ups to engaged subscribers significantly boosted call bookings
Providing genuinely valuable content built trust and positioned us as industry experts
This case study demonstrates that with patience, persistence, and a focus on delivering value, the Email2Call strategy can dramatically increase your sales call bookings.
Remember, consistency is key in the Email2Call strategy. Start small, focus on providing value, and watch as your sales call bookings grow.
Here's to your success in mastering the art of booking more sales calls with email newsletters!
Next Step: Start Your Email Marketing Journey Today
Now that you've learned about our email marketing strategy and how to implement it, it's time to take action.
Here are two ways you can get started:
Download Our Free Planning Document: We've created a comprehensive planning template to help you kickstart your newsletter strategy. It includes sections for defining your ideal prospect, brainstorming content ideas, and setting measurable goals. Get your copy now and start planning your path to more sales calls!
Try Our Free One-Week Trial: Want expert guidance as you launch your newsletter campaign? Sign up for our free one-week trial, where we'll help you set up and run a campaign. Experience firsthand how our team can support your lead-generation efforts.
Don't let another day go by without harnessing the power of email newsletters for your business.
Whether you choose to go it alone or with our support, the time to start is now. Your future clients are waiting in their inboxes – are you ready to reach them?
