This episode of the WellFounder Podcast features Sarah Eggleston, founder of fflow, discussing her resource planning tool designed specifically for agencies to streamline operations and eliminate data silos.
📚 What You'll Learn:
Sarah's journey from IBM developer to founding fflow after experiencing frustrations with disconnected software systems. [01:30]
How Flow solves the "data debt" problem by providing a single source of truth for agency resource planning. [03:20]
fflow’s current startup stage and bootstrapped development approach with MVP features now live. [04:45]
The challenges of customer acquisition and onboarding for a new SaaS product targeting busy agency owners. [07:30]
How fflow’s template feature helps agencies that perform similar services for multiple clients. [09:15]
The SEO and marketing challenges for a new resource planning tool in a crowded market. [11:00]
Pricing structure: free forever for teams of two, $7-9 per user for larger teams, with flexible enterprise options. [13:30]
💠Key Quotes:
"When you've got lots of information in lots of different places, that's the thing I wanted to solve."
"Don't spend money unless you absolutely have to. Bootstrapping is really hard, but it's kind of a superpower in a quiet way."
"We're always happy to take your spreadsheet and do some uploading of the data and that kind of thing."
