The Story Of N8N Labs With Jovan Miljevic
Our guest this week on Ace Founder is Jovan Miljevic, founder of N8N Labs.
Jovan is actually a repeat guest of the podcast. Having sold his previous ad agency, Bounty Hunter, he's back to share the story of his new venture — N8N Labs, an AI automation agency helping companies run leaner, move faster, and stop drowning in manual processes.
In this conversation, Jovan gets into what it actually looks like to build an AI agency from the ground up — the early clients, the failed projects, the noise in the market, and why his biggest tip as an AI founder is to be more human.
📚 What We Talk About:
01:00 Jovan's story — from boutique travel portal to ad agency to AI automation
03:30 Why he sold Bounty Hunter at its peak and what the process actually looked like
09:42 Why AI native agencies are valued differently — and why the model is so lucrative right now
14:16 What N8N Labs does and how it's grown beyond just the N8N platform
16:44 How a lean team of 8 is delivering what most agencies need 30 people to do
24:00 How their first clients found them through AI search — not referrals
27:00 The biggest win that had nothing to do with revenue
30:27 The biggest challenge — cutting through the noise and helping clients understand what they actually need
36:00 Is software dead? Jovan's take on AI and the future of SaaS
43:25 How they use AI agents to run their own content and website operations
50:40 Final tip: develop your human capabilities first
💭 Key Quotes:
"When you are an AI native agency, you're not billing for hours. You're building systems that compound for a client."
"The biggest challenge is battling the slop — people asking for tools that aren't right for their problem."
"AI is not going to replace us. It will hopefully make us better."
"An AI guy telling you to be more human — take that seriously."
"Everything in life requires consistency. It's more about you than the network."
🔗 Connect With Our Guest:
Website: n8nlab.io
LinkedIn: Jovan Miljevic
