The importance of branding with Hayley Appleby Burtt
This episode of the Ace Coach podcast features Hayley Appleby Burtt, founder of Orange Lamb, a boutique design and branding agency that specializes in helping coaches and experts build authentic, strategic brands that drive real business results.
Unlike traditional designers who focus solely on aesthetics, Hailey brings a unique hybrid approach combining brand strategy, visual design, and ongoing support.
Her self-taught background gives her a deep understanding of what it takes to build a business from the ground up, making her particularly effective at helping coaches who are just starting out or struggling to differentiate themselves in crowded markets.
Hailey specializes in helping coaches move beyond the "I just need a logo" mentality to create comprehensive brand strategies that connect emotionally with their ideal clients and build sustainable, recognizable businesses.
📚 What We Talk About:
02:22 Who Hailey Is and What She Does - From boutique branding agency to working with coaches and experts
04:15 The types of Clients She Works With - Why coaches and digital service providers need different branding approaches
05:30 How She Differentiates Herself - The hybrid strategy-design approach and self-taught advantage
08:45 Why branding isn't a one-and-done service for coaches
18:30 Why Every Business Needs Branding
38:15 Three Essential Brand-Building Tips - Personal story, transformation focus, and visibility strategy
💭 Key Quotes:
"Your brand is your reputation - it's what people say about you when you're not in the room."
"There is only one you. Some people will totally resonate with you, and some people won't. That's life."
"Don't just tell people what you do - show them the transformation you create."
"People buy from people. They want to have a connection with you."
"Every touchpoint is part of your brand - from your first email to how you onboard clients."
"Stop telling people what you do and how you do it. Show them how you got this person from here to here."
"If you're not visible, people aren't going to know about you."
🔗 Connect With Our Guest:
Website: Orange Lamb
